Portfolio
Dutch Lions FC — umbrella brand mark
A unifying logo for the Dutch Lions FC umbrella organisation across its American clubs.
Brand identity - 2017
The decision
Federated organisations fail visually when every club invents its own hierarchy. The umbrella mark had to hold ambition and belonging together.
What we clarified
A strong typographic system and lion motif created a repeatable symbol across marketing and club applications.
Why it matters now
Network organisations and multi-sided sports systems need identity as coordination, not decoration.
Visuals
Work in view.
